Google Ads Case Studies: Real Results From Real Accounts
The results below come from accounts I have managed directly. Some came out of solo consulting engagements working with business owners one on one, and some came out of agency contracting work where the audit, the restructure, the keyword strategy, and the ongoing optimization were all performed personally. Every number shown comes from a real Google Ads dashboard and represents what structured, well managed campaigns actually produce when the fundamentals are done correctly.
Case Study Results
Click any case study below to read the full account of what the account looked like before, what changed, and what the numbers looked like after.
Litigation Law Firm
Full case study coming soon. Direct client engagement producing 185 conversions at $32.33 average CPL alongside 161 Local Service Ads leads at $29 per lead.
Coming SoonBack Pain Clinic
Full case study coming soon. Agency contracting engagement that produced 1,310 conversions at $19.75 cost per lead through Target CPA bidding and tightly segmented campaign structure.
Coming SoonMore Results on the Way
This case study library grows as client results accumulate and as additional accounts are cleared for publication. If you are a business owner trying to figure out whether this approach applies to your specific industry, you are welcome to book a free strategy call and ask directly. Most of the conversation usually clarifies very quickly whether Google Ads is the right channel for the situation and what realistic numbers look like for the market in question.
How These Results Were Achieved
The common structural thread across every account on this page is the same. Campaign architecture is built around specific service types rather than generic keyword buckets. Ad groups are tight enough that the keyword, the ad, and the landing page all speak to the same intent, which is what drives a healthy Quality Score and lower cost per click. Weekly search term review builds a compounding negative keyword list rather than setting it once and forgetting it, which is where most accounts quietly bleed budget over time.
The second piece is measurement. Conversion tracking has to count real leads, not button clicks or page views, and call tracking has to be wired in cleanly so phone leads show up in the same reporting as form submissions. Once those two pieces are in place, weekly optimization actually has something honest to optimize against, and that is when the cost per lead numbers in these case studies start showing up.
Industries Covered
The case studies here span tree services, kitchen remodeling, fencing, power washing, HVAC, health insurance, and addiction treatment, with more being added regularly. The same structural approach applies across any local service business or lead generation account that depends on Google to generate qualified inquiries, whether that is a legal practice in a competitive market or a home services company building a footprint across Metro Detroit.
Want to Know What These Results Would Look Like for Your Business?
Book a free 15 minute strategy call. I will review your current Google Ads account, show you where budget is being wasted, and give you an honest picture of what a properly structured campaign should produce for your specific industry and market. No pitch, just real feedback.
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